The Future of Innovation by Jolito Ortizo Padilla- Business Strategist at GA Business and Management Consultancy

                                                 

Innovation can be fragmented. Inside organizations, there is a tradition of different departments working in isolation behind closed doors, with varying degrees of empathy for the needs of their consumers. That kind of scenario is changing fast as the line between consumer and industry blurs. For it to flourish, innovation's future lies in a less disjointed seeing signs of it becoming more collaborative.

A more holistic approach is crucial because it's increasingly difficult to create sustainable advantage without aligning every aspect of a consumer offer. An interestting example is Apple, which is often cited as a world -class product developer. However, Apple's potency is the fruit of its innovative approach to an ecosystem of product and service design, retail, marketing and manufacturing. Apple didn't invent the MP3 player and arguably didn't build the most innovative one. It's dominance is ongoing proof that holistic business ecosystems deliver the greatest competitive advantage.

This holistic perspective also needs a lateral vision. As great ideas can be discovered in diverse and unexpected places, we need to collaborate in new and surprising ways.

At GA Business and Management Consultancy we believe that the best ideas come from crashing , combining and contrasting disciplines and perspectives , and technology is enabling us to do this in very different ways.

We often involve disparate and eclectic networks of consumers and experts in creating and evaluating ideas. The effect is sometimes fusion and sometimes fission, but the results are always fruitful. In particular, it has proved to us a value of seeking the wisdom of the crowd , as well as expert insights. Close collaboration with the consumer can give to remarkably effective and powwerful business models.