Your Career Questions Answered by Jolito Ortizo Padilla.. A letter sent by my former Marketing student - University of Perpetual Help-Rizal

The Problem: " How can I create the time and space that will allow staff to focus on innovation?"

Thanks for reading my book " Strategic Management -Building Competitive Advantage through Samsung Galaxy e-book. Homer is my former student at the University of Perpetual Help -Rizal and working at Al Rashed Group- Kuwait..

The Answer:
Innovations begins with a thought. Employee engagement is critical for generating new ideas and a multitude of experience is critical for thinking outside the box. They must be transformed into solutions and marketed. The success of innovative solution is manifested by its reuse or reproducibility.

As an organizational leader, you must communicate the need for sustained profitable growth , recognize innovations for inspiring others and incentives for learning to facilitate active minds. Today, innovations in research and development departments alone are not sufficient . In a global economy an organization must pursue process, product, service, function and business model innovations requiring everyone's involvement. Each employee must be asked to spend time daily to think of new opportunities to support business objectives. Thinking is hard and required concentration and reflection in an environment without distractions.

My recommendation is that each employee is given an idea book and asked to allocate 30 minutes everyday to reflect and think new ideas. I define creativity as combining two or more things uniquely , so if someone is having difficulty then thinking of crazy and funny things leads to manage creative ideas. Within this understanding , one can generate a tonne of ideas daily.

Once the idea flow begins , an organization must strive to achieve excellence in idea management. Success of innovation initiative begins with excellence in idea management.